Making Obama

Meet Irna Phillips: The Queen of Daytime

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Synopsis

Soap operas have long been trivialized as low-brow women’s entertainment. Even the term “soap” is pejorative when describing television. But there’s a deeper story to tell about the genre that changed storytelling on the small screen. Irna Phillips doesn’t get enough credit for her creation. She’s the Chicago woman who birthed the daytime serial for radio in the 1930s and ushered it onto television in the 1950s. Phillips established staples in the genre like the cliff-hanger; she was a prolific writer who knew the daytime audience wanted to see their own problems in stories. As she summed it up in 1947: “[T]heir own conflicts, their own heartache, their hopes and their own dreams. Everything isn't happiness, is it? No.” Beyond the melodrama and romantic escapism, soaps took bold risks, embracing social consciousness with groundbreaking women-centered storylines. “Daytime dramas have grappled with social change and offered thoughtful explorations of romantic and familial relationships to an extent