Regenerative Agriculture Podcast

Paul Greive founded Pasturebird after searching for high-quality pasture-raised chicken to feed his family. Unable to find this chicken in stores, Paul and his family took matters into their own hands, setting out to produce nutrient-dense pasture-raised chicken. In the spring of 2012, Paul's brother ordered 50 chicks, marking the inception of their business. Pasturebird is now the largest pasture poultry producer in the world, with a mission to make nutrient-dense chicken more affordable and accessible to all. Pasturebird is revolutionizing the chicken industry by integrating solar-powered, self-driving chicken coops. This innovation provides their birds access to the outdoors, fresh grass, insects, and sunlight and contributes to soil regeneration for future generations. In an unconventional move, the company partnered with “Big Ag” giant Perdue. This strategic partnership granted Pasturebird access to hatcheries, feed mills, and slaughterhouses, sparing them from the significant debt they would have other