Paisa Vaisa

In this episode of Paisa Vaisa with Anupam Gupta, we dive into the incredible journey of Comic Con India—from its inception to becoming a massive pop culture phenomenon. Jatin Varma, the founder of Comic Con India, discusses the challenges of bringing an international concept to the Indian market, the business behind fandom, and the evolution of cosplay culture. Jatin shares behind-the-scenes stories from the very first event in 2011, insights into the financial side of running large-scale conventions, and the marketing strategies that have helped Comic Con India grow. Whether you're a fan, an entrepreneur, or just curious about the industry, this conversation offers a fascinating look at the intersection of passion and business.