Future Of Agriculture

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstatesFollow Chris on X: https://x.com/pettyranch Today's episode features 5th generation farmer Chris Sayer of Petty Ranch. Chris grows avocados in Ventura County, which is just northwest of the Los Angeles area. And there are several unique aspects to Chris’ story. First, he grows avocados, which is awesome, and I wanted to find out how he stays competitive with so many avocados coming from Mexico these days. Also he grows them in a very populated area, so there are a ton of considerations there from urban sprawl to water management to theft. I also wanted to ask Chris about soil health. I knew from talking to him previously that he grows cover crops and really thinks deeply about soil and water conservation, so we dive deeper into that as well. Chris grew up on the farm but left to attend Northwestern University where he majored in Political Science and joined the Navy ROTC. That led to fl