Middle Tech

Brad Luttrell is a founder and storyteller who recently made the difficult decision to shut down his company, GoWild. Now, he’s building again—with more focus and experience behind his new company, Prologue.What actually happens when a startup fails? How do founders know when it’s time to pull the plug—and what comes next?Expect to learn how Brad came to the decision to shut down GoWild, what it felt like to have not one, but two 8-figure acquisition offers fall through, the lessons he’s carrying into Prologue, how he approached fundraising differently the second time around, and why starting again doesn’t mean starting from scratch.