Marketing School | Digital Marketing | Online Marketing

In episode #786, Eric and Neil talk about their biggest SEO mistakes. Tune in to learn from their missteps. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Biggest SEO Mistake [00:40] Neil’s biggest mistake was always being short-sighted. [00:50] He has been doing this for 17 years and he wishes he had looked more towards the future. [01:15] He would constantly revamp his site, buy links, try to manipulate Google rankings, but none of that led to long-term success. [01:50] He burned through so much money using quick hacks like adding Wordpress links to the footer on his site. [02:10] He wishes he spent his money on long-term projects. [02:30] Eric learned a lot of white hat stuff doing an internship, but someone turned him onto black hat sites and ideas. [03:05] Unfortunately, the black hat ideas are greedy and short-sighted. [04:10] Their biggest mistake was not a tactic, but just being short-sighted and greedy. [04:35] Pick your opportunities wisely. [05:21] That’s all for today! [05:28]