Marketing School | Digital Marketing | Online Marketing

In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) [00:36] Coke is still the biggest beverage company in the world and they have a  larger market cap. [00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”. [01:10] Pepsi went out of business a couple of times [01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda. [01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over. [02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially. [02:55] Michael Jackson was hot in the 1980’s. [03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad. [03:35] This one spokesperson boo