Marketing School | Digital Marketing | Online Marketing

In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it! TIME-STAMPED SHOW NOTES: [00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board [00:41] It is a given that no matter what, more people will sign up to use social media sites. [01:25] Ad costs will go up the more people get on board. [02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most. [03:00] It’s all about the keywords you use! [03:15] Whichever generates more clicks, generates more income. [03:26] Always test your copy and see what works. [04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5. [04:22] You have to have good messaging that is targeted at your audience. [04:35] You need to test over and over. [04:43] In the early days of advertising, some