Marketing School | Digital Marketing | Online Marketing

In episode #796, Eric and Neil discuss when, if ever, you should give up on a lead. Tune in to hear how you should proceed with sales. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When Should You Give Up On A Lead [00:35] Once people opt-in, Neil “sells them” right away. [01:20] Neil’s Sales Team will reach out a couple of times, schedule a call, see if they are qualified, pitch the customer, and then try to close. [01:50] If a lead reaches out, get them within the hours, but ideally within 5 minutes. [02:02] Once you get on a call, follow up within three business days if you don’t close over the phone. [02:22] Stagger your communication, so you don’t badger people. [02:38] Texting works and people tend to respond better to that. [03:14] Most sales teams have found that if you call within the first five minutes, you will double your revenue. [03:55] Acceptance rate from webinars are 100%. [04:20] Don’t give up on a qualified lead until they tell you to beat it. [05:05] If you want to call wit