Marketing School | Digital Marketing | Online Marketing

In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers [00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat. [01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers. [01:09] Eric paused their ad spend and audited everything they were doing marketing-wise. [01:30] He saw some trends and bet everything on YouTube advertising. [02:00] If you are not hitting your numbers, your system isn’t working. [02:20] It’s important to perform drastic experiments. [03:10] Run traction meetings. [