Studio Sherpas Podcast

Ryan Holck shares his journey from creative implementer to strategic partner, revealing how the right questions at the beginning of a project can completely transform both your client relationships and your bottom line. He breaks down exactly how to stop wasting time on prospects who aren't aligned with your value and start positioning yourself as more than just someone with a nice camera. Key Takeaways Asking "Who's the top person we're trying to reach and what's the next step you hope they'll take?" changes everything about how you approach video projects Bringing up budget expectations early saves everyone time - try saying "Projects like this typically run between $X and $Y" to quickly assess alignment Helping clients understand the value of what you're creating relative to their potential return makes price conversations much easier Good creative work isn't just about technical execution - it's about getting stories that connect emotionally and drive real results About Ryan Holck Ryan Holck is a speake