Marketing School | Digital Marketing | Online Marketing

In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Consolidate Your Marketing [00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them. [01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything. [01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools. [01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process. [01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them. [02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated. [02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts. [02:55] Neil says stick to the basics. [03:05] He posts social m