Marketing School | Digital Marketing | Online Marketing

In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Genius of HubSpot's Marketing [00:35] HubSpot is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”. [01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle. [01:20] They check what ranks for their competitors and copies that topic/style. [01:45] HubSpot also hires the best. [01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content. [02:08] They call them ’historical content managers”. [02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions. [02:30] They are ruthless. [02:52] Website Grader was a great resource and helped HubSpot get backlinks and traction. [03:20] They have created a lar