Marketing School | Digital Marketing | Online Marketing

In episode #673, Eric describes his long and short-term goals for Singlegrain. Tune in to hear what makes Eric so successful! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Eric Siu's Personal Marketing Strategy [00:55] Daily, Eric’s team is focused on retaining clients (services and sales). [01:15] He personally wants to remove himself from the business almost entirely. [01:38] What is working is podcasting, video, SEO, content marketing, and referrals. [02:00] Big clients may start small, but if you can build trust, you will be able to expand into a bigger account. [02:35] Podcasting is 15-20% of sales. [02:45] 0% comes from video, because they are just starting to use it. [02:53] 50-60% comes from content marketing and SEO. [03:10] Most of his money is spent on content marketing and SEO. [03:18] Eric found Vivid Vision really helpful when planning long-term goals. [03:32] Eric’s long-term goal is to have Singlegrain be self-sustaining. [03:45] People tend to poach great marketing talent. H