Marketing School | Digital Marketing | Online Marketing

In episode #675, Neil breaks down his long and short-term strategies for success. Tune in to hear what keeps Neil in business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Neil Patel's Personal Marketing Strategy [00:50] Neil used to have an ad agency 16 years ago. The way they grew the business was through cold-calling clients. [01:13] Once blogging became a thing, he decided to use it to generate leads. [01:42] Right now, Neil still spends a lot of time and money on content marketing. [02:00] They get 2 million visits per month thanks to content. [02:20] If you don’t keep releasing more and more new content, your numbers won’t go up. [02:37] They are now buying and merging other businesses. [03:08] They spend 80% of their money on giving away free marketing tools. [03:24] Giving away free stuff is the best way to generate traffic. [03:45] Neil thinks creating tools are a good long-term plan. [04:48] Over the next few years, after continuing to give away tools and grow the business, Neil wil