Marketing School | Digital Marketing | Online Marketing

In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don't Rank on Google [00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page. [00:55] Because we all have faster internet, video content in rising in popularity more so than before. [01:05] Neil thinks text generates long-term search traffic that can’t be beat. [01:28] In an ideal world, you would do video and text. [01:45] Video is time consuming, harder to rank, harder to go viral, etc. [01:57] Even so, the people who watch are more engaged and conversion rates are higher. [02:10] Incorporating video into your blogs is a great method. [02:40] At conferences, Eric and Neil get great responses from the videos they post. [03:00] If you can’t get high view counts, get other sites t