Marketing School | Digital Marketing | Online Marketing

In episode #685, Eric and Neil discuss pricing. Tune in to hear how you can figure out the right price for your product or service. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Should Your Charge For Your Product or Service [00:40] How does one settle on pricing for a product? [00:48] Neil completely made it up. There was no logic behind his pricing. [01:35] If the market for your product is saturated, compare yourself to your competitors. [01:55] You can charge the same or more if your product is comparable. [02:20] Make sure you are price-matching or charging just under your competitor’s rates. [03:35] Price Intelligently is a great resource. [04:00] @Patio11 is a pricing nerd, who has written great posts about pricing products. [04:35] As yourself what price is too expensive and what price is so low it would make you question the quality of the product. [05:12] Crazy Egg has a partner that helps you chart out your rates. [05:50] Never take advice blindly, always run A/B tests. [0