Marketing School | Digital Marketing | Online Marketing

In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO) [00:58] Check out Google Rank Brain. [01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant. [01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant. [02:07] User experience is one of the most important aspects of a website. Optimize user experience. [02:20] Try UserTesting or UsabilityHub to examine your site. [02:45] Nothing beats talking to your users and hearing what they like and don’t like. [03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback. [03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site fares. [03:40] Eric’s sit