Marketing School | Digital Marketing | Online Marketing

In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options. Tune in to figure out where else you can market yourself. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Internet Doesn't Start and Stop With Facebook and Google [00:35] Facebook and Google are the two largest platforms out there. [01:05] There are still so many different advertising platforms you can use besides the top two. [01:20] Figure out where your audience is hanging out. [01:25] In general, you will make more money from Facebook and Google AdWords, because they scale more quickly. [01:35] However, other avenues can be nearly as successful. [01:46] The people who are doing the best right now, have teams who are reaching out to different outlets and working out custom partnerships. [02:00] These teams are cutting out the middle-man. [02:24] People are still using direct mail and it still works for certain targets. [03:13] Figure out who your audience is and how they would like to be targeted. [03: