Marketing School | Digital Marketing | Online Marketing

In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Spent $46,452 on Marketing School [00:42] Eric and Neil enjoy doing this podcast. [01:15] They struggled with quality and methods at first, but eventually found their stride. [01:21] Now, they spend money on intro and outro music, editing, studio time, etc. [01:40] Ads and hosting are another expense. [02:05] Neil doesn’t like spending money if he doesn’t have to. [02:49] Eric thinks he has made at least $100,000 from producing this podcast, while Neil thinks he has made $0. [03:22] Neil does the podcast because he believes in the “rule of seven”. [03:40] The podcast is one of the seven touchpoints he uses to remain top-of-mind. [04:20] Marketing is going to get harder and harder, so having multiple touchpoints is important. [05:00] Eric and Neil could make more money monetizing the podca