Marketing School | Digital Marketing | Online Marketing

In episode #698, Eric and Neil discuss why daily blogging is unnecessary. Tune in to hear what pace at which you should be producing content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Don't Blog Daily (and You Shouldn't Either) [00:36] Neil used to blog seven times per day as an experiment. [00:55] It got him a ton of traffic, but he burnt out working at that pace. [01:15] HubSpot gets a ton of traffic and posts multiple articles on a daily basis, but they are able to keep that pace. [01:40] If you want to scale up and generate more traffic, blog every single day. [01:52] If you’re in the B2B world, don’t blog every day. It’s unnecessary. [02:13] The Kleiner-Perkins Internet Trends report comes out every year. [02:35] It is a popular guide that serves a huge community. [02:50] If you want high-quality leads, don’t blog every day. Write content that shows off how smart you are and what you have to offer. [03:15] Techcrunch is no longer the end-all, be-all that it used to be. [04:05]