Marketing School | Digital Marketing | Online Marketing

In episode #701, Eric and Neil discuss what happens when you buy links. Tune in to hear why this isn’t the best practice. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's What Happens When You Buy Links [00:35] When Eric was first doing SEO, he would peruse black hat forums. [00:47] Wicked Fire has a lot of offers for paid tools. [01:01] Eric would buy links for sites and his sites would shoot up in the rankings. [01:15] He was using cheap content brokers and they would blast a bunch of links, his rankings would increase, but then go back down after a couple days. [01:45] Neil tried this with sponsoring an online poker contest. [02:05] Sometimes these things work, but more often than not: you get burned. [02:27] It’s cheaper and smarter to build your own site with quality content. [02:41] Your rankings will maintain when you build your own site. [03:26] Always play the long game. [03:40] Build an audience. [03:50] Investors are burned from buying high-ranking SEO sites. [04:00] Sites tha