Marketing School | Digital Marketing | Online Marketing

In episode #703, Eric and Neil discuss ways to optimize your website. Tune in to hear how you can increase conversions with simple SEO tricks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The SEO Hack You've Never Optimized For [00:40]  No one is focusing on site speed, which is important. Hosting deeply affects your rankings. [00:55] Google has a mobile-first index, which means fast sites will get ranked higher. [01:22] You also need to use a content delivery network. [01:48] There is a Google Page Speed tool or GT Metrix which will help you measure speed. [02:30] Eric’s website was too slow for 3G. They used GTMetrix to discover all their tags were slowing them down. [02:56] Ping Them is another great resource. [03:10] Don’t take servers for granted. [03:30] Optimize for faster load times, which will help with your conversions. [03:51] WP Engine has been a great resource for this. [04:33] However, WP Engine has been charging exorbitant rates. [05:20] Content Distribution Networks distribut