Marketing School | Digital Marketing | Online Marketing

In episode #707, Eric and Neil discuss why your blog isn’t loved by Google. Tune in to hear the one big mistake most people make. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This is Why Your Blog Isn't Loved by Google [00:35] People like using web addresses that stick to the format “blog.domain.com” [01:08] Eric and Neil believe this is a mistake. [01:25] When Eric’s past companies switched from a sub-domain to a sub-folder, traffic increased. [02:30] If you’re going to switch, you have to change all of your internal links plus 301 them. [03:00] A lot of work is involved in switching over. Use Screaming Frog to make sure you changed everything over correctly. [03:45] You have to make sure you have an excel sheet your engineers can follow. [04:50] Go post by post when moving everything. [05:00] This is also an opportunity to update and delete content. [05:15] Make sure all your info is up to date. [05:22] That’s it for today! [05:27] Go to Singlegrain.com/Giveway for a special marketing tool