Marketing School | Digital Marketing | Online Marketing

In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren't Using [00:36] Alex Becker teaches a course and has marketing automation software. [00:59] He uses the webinar to sell his software and other courses. [01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways. [01:40] This makes people feel like they are getting a lot of value. [02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies. [03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue. [03:33] GoDaddy has so many products that they offer as a bundle with web hosting. [04:25] If you have to offer upsells on top of bundling, you’re doing it wrong. [05:15] You need to comply with GDPR laws if you are bundling, especially if you are working wi