Marketing School | Digital Marketing | Online Marketing

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should [00:42] Branding is the one thing in which most business do not invest. [01:05] Big corporations are smart enough to spend big bucks on branding. [01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate). [02:12] Most of the money comes from awareness campaigns. [02:35] The rule of seven applies here. [02:45] Awareness campaigns can help your company more than you think. [03:33] Neil believes in branding. [03:50] Neil doesn’t track all his branding campaigns; he believes it works. [04:15] There is a great Hubspot post about tracking your branding ROI. [04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding. [05:55] Nintendo has be