Marketing School | Digital Marketing | Online Marketing

In episode #712, Eric and Neil discuss why great marketers steal. Tune in to hear why you should be jacking tactics from other marketers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Good Marketers Copy, Great Marketers Steal [00:45] Growing up, Eric played a game called “EverQuest”. [00:48] He had no strategy and saw a German player using a specific strategy and used that strategy to win a tournament. [01:17] In marketing, there is nothing wrong with stealing (except when it’s plagiarism). [01:33] Copying successful tactics is a good idea. [02:35] GrowthHackers is a great resource, as is Sparktoro. [02:54] Eric and Neil both use the traction framework, which means they run a lot of experiments. [03:40] Figure out what other successful marketers are doing and use their tactics to your benefit, [04:00] It’s not about being the first, it’s about being better. [04:15] Facebook steals a lot of stuff from their competitors. [04:45] Look at what you can convert and use for your own purposes. [05:0