Marketing School | Digital Marketing | Online Marketing

In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments [00:35] Neil likes to use Trello to manage his marketing experiments. [00:45] Everyone puts their ideas on the board and then they pick the best ones. [01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments. [01:22] Eric uses Asana Premium to organize his experiments. [01:58] GrowthHackers Northstar is a great tool, but Neil thinks they won’t be around much longer. [02:25] Make sure you’re spending time and energy on things you can get done quickly. [02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team. [03:31] Only 1 in 12 experiments actually succeeds. [03:48] Neil thinks that stat means that whoever is running your experiments sucks. [04:0