Marketing School | Digital Marketing | Online Marketing

In episode #714, Eric and Neil discuss the response to Neil’s SEO strategy. Tune in to hear why people think Neil’s strategy will fail. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Response: Neil's Response to Critics On His New SEO Strategy [00:55] Neil had a concept where most of the marketing tools out there have tons of features that no one uses. [01:25] He figured he could build more usable versions and give them away for free. [01:40] Eric subscribed to a marketing podcast and the Marketing Director for AHREFS was on the show. [01:52] He and the two hosts ended up critiquing Neil’s strategy. [02:29] Most people don’t do anything with the “history”. [02:58] Neil believes his strategy is obvious. [03:25] Neil is unaware of the public response to his actions. [03:50] People think Neil is underestimating server costs and other expenses. [04:02] Critics also believe he is building up towards a paid tool. [04:20] Neil has no such plans. [04:54] The first version of Neil’s free tools will n