Marketing School | Digital Marketing | Online Marketing

In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn't Copy Billion Dollar Companies [00:42] A lot of the things big companies do, don’t make sense. [00:55] Companies like Slack have the high valuation. [01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is. [01:50] If you are in marketing, you have to have good messaging and a good story. [02:15] Your product is not a consumer-based product and is probably more complex. [02:45] Eric watches The Man in the High Castle and he recommends it. [03:00] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign. [03:30] If you don’t know the show, this campaign was probably jarring. [03:50] You have to be smart with your branding and think of lo