Marketing School | Digital Marketing | Online Marketing

In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Midroll Ads Really Work? [00:40] In podcasts, there are always ads in the middle of the show. [00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end. [01:35] Eric was looking at their Apple Podcast retention rates. [01:50] Because Growth Everywhere has a midroll, he checked the retention rates. [02:09] He lost 50% of people at the midroll, but it increased after the ad. [02:30] So, keep your midrolls, because people will just skip them, but will continue to listen and stay engaged. [03:20] Perhaps create a customized landing page to increase ROI. [03:50] Andrew Warner integrates his ads into the podcast episode, which increases sign-ups. [04:22] If you auto-insert ads, people will skip them. If you pay people for custom plugs, that will generate more revenue. [05:12] What W