Marketing School | Digital Marketing | Online Marketing

In episode #720, Eric and Neil discuss why marketers overspend. Tune in to hear why you are spending too much money. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You're Spending Too Much Money! [00:40] In marketing, everyone is about spending money. [01:15] When people hit Eric up, they are looking for advertising and SEO, but rarely conversion rate optimization. [01:40] SEO and content marketing are the best or most popular services. [01:57] If you're spending all this money on marketing, why wouldn’t you hire someone to reduce your expense by cutting the fat? [02:12] Hire someone full-time to just do conversion rate optimization. [03:00] Consider ways your office space can produce revenue. [03:22] AWS did $12 Billion in revenue. [03:35] Take the expense you have and figure out creative ways to make them profit-generating machines. [03:50] Example: your office could be an event space. [04:10] Optimize to get more out of your resources. [04:20] Be more creative with how you spend your money,