Marketing School | Digital Marketing | Online Marketing

In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships [00:40] Partnerships can be collaborating with SEO software and doing joint webinars or doing an affiliate partnership. [01:06] Neil thinks a partnership means a win-win, where everyone benefits from the collaboration. [01:33] When doing collabs, if what you are promoting for the partner doesn’t meet your audience’s needs or interests, nothing will come of this joint venture. [02:01] Neil has over 100,000 YouTube subscribers. If someone who wanted to partner with him only had 2000, he would decline. [02:22] If you have a small amount of followers, you need to up the ante to make it worth your partner’s while (payment, etc.). [03:00] However, most partnerships will not be equal. [03:15] Figure out what you can leverage and how the partnership would be beneficial. [03:4