Marketing School | Digital Marketing | Online Marketing

In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers [00:45] There is a time to be aggressive and a time to go easy. [01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy. [01:46] You put in all this work during year one, by year three you start to see results. [02:08] It takes time to manifest results. [02:20] Neil looks for what makes his ideal customer. [02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success. [03:40] The rule of seven is key. Make sure your name keeps getting out there. [04:13] Make sure you are surveying customers to make sure you know what they are looking for. [04:40] Always drop the name of your company and contact info in everything you do. [05:05] TOFU, MOFU, and BOFU are impo