Marketing School | Digital Marketing | Online Marketing

In episode #739, Eric and Neil discuss news ways to do Competitive Analysis. Tune in to hear about new techniques. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The New Way to Do Competitive Analysis [00:38] Facebook is a great way to do competitive analysis. [00:55] There is a sidebar on Facebook ads that says “info and ads” that will show you all the ads someone is running. [01:11] You can put a pixel on your website, build an audience, and use tools like SimilarWeb to see who you share an audience with. [01:40] Make sure when doing CA, that the audience is similar to yours. [02:32] The idea behind using the new FB ads feature is more transparency. [03:00] Instead of having to come up with ideas from scratch, you can use other’s ads to show your clients what’s out there and build a campaign from there. [03:24] That’s all for today! [03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain s