Marketing School | Digital Marketing | Online Marketing

In episode #741, Eric and Neil discuss what you should do with visitors who don’t buy. Tune in to hear how you should follow up with people who didn’t convert. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do With All of Your Visitors Who Don't Buy [00:34] Survey those customers who do not buy. [00:50] If you have 100 visitors, you will be lucky if 5 people make a purchase. [01:06] Sure, you could look at Google Analytics, but you won’t know why people aren’t converting. [01:30] If you survey your audience, you can learn from mistakes and boost conversions. [02:15] SurveyMonkey and Qualaroo are great tools to use. [02:30] Eric also likes TypeForm. [03:20] Eric likes the question “Were you considering joining the Digital XP Accelerator?” because the answers let him know that the messaging wasn’t aligning with people’s pay-points. [04:06] Follow up with an email or phone call and try to convince those surveyed to buy. [04:20] Even if they don’t buy, this will give you a clearer id