Marketing School | Digital Marketing | Online Marketing

In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Land and Expand Content Marketing Strategy [01:05] Eric and Neil have a domain for this podcast, but they haven't been paying much attention to it. [01:55] Over the last seven days, they have gotten over 1000 visitors. This means they get about 6000 visitors per month. [02:12] They are planning to expand the content to see if it positively affects their traffic. [02:30] If you take all the pages you have and just add more content, you are wasting your time; look at which page gets the most traffic and expand upon it. [03:18] Use AHREFS and see how your keywords are ranking. [03:20] If the keywords drive 500-1000 visits per month, go ahead and expand. Otherwise, ignore that page or those keywords. [03:45] Within 30 days you may see an increase in traffic, but never more than double your curren