Marketing School | Digital Marketing | Online Marketing

In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are The Riches Really In The Niches? [00:55] If they are, then why do we do different things? [01:15] In the beginning, you can go after a niche, because it is too expensive to go after a huge category. [01:20] Once you are established, you should expand and get beyond a niche market. [01:22] For example, ConvertKit tried to compete in the email marketing space and it didn’t work out. When they changed course to be a service for bloggers, they started succeeding. Now, they are Seva and have a larger business. [02:00] It is hard to make millions working within a niche. [02:35] If you are going to swing, swing for the fences. [02:54] If you don’t have a lot of cash, go for a niche. If you have the money, go for a huge market from day one. [03:25] Eric interviewed someone who works for Kahuna. [03:44] They focused on one