Marketing School | Digital Marketing | Online Marketing

In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get More Traffic From The Google Page Speed Update [00:55] Page speed has always been a factor, but now they are rolling out page speed algorithm updates. [01:45] Eric’s site was run through GTMetrix to show him what was slowing it down. [02:21] He then cleaned up the slow parts and tested out the site again. [02:48] He got a substantial bump in visitors once he sped up his site. [03:25] Neil uses Google AMP and MaxCDN to make sure his site loads quickly and is routing through local servers across the globe. [03:45] Neil’s site also uses lazy loading, so things load as you scroll. [04:07] Make sure to compress images and reduce javascripts. [04:30] Bad code will ruin a site. [04:53] Make sure to make the most of what you already have instead of chasing new, shiny objects. [05:34] That’s