Marketing School | Digital Marketing | Online Marketing

In episode 754, Eric and Neil discuss ways to reduce spending. Tune in to hear what you can do to cut spending without affecting your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Reduce Your Marketing Spend Without Hurting Your Traffic [00:40] It’s the most expensive at the very beginning. [00:53] You’ll find that over time, the methods you use to get traffic will go into automatic maintenance mode. [01:00] If something is in maintenance mode,  you shouldn’t be spending as much money. [01:18] Why spend the same amount of money when it takes a third of the effort to get results? [01:30] If you take your eye off the campaign, numbers get worse. [01:45] Make sure you are always looking at the basics, optimizing, and cutting what doesn’t work. [02:02] You will struggle to find where you can cut. [02:12] Neil recommends looking at credit card statements to understand your expenses and where to cut. [02:30] Cutting small things will have an impact and you will save money. [02:45] Si