Marketing School | Digital Marketing | Online Marketing

In episode #755, Eric and Neil discuss whether you should give up on marketing campaigns that don’t work right away. Tune in to hear whether you should stay the course or drop dead weight. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Give Up On Marketing Campaigns That Don't Work Initially [00:40] Singlegrain is trying to do what ClickFunnels has done in terms of bundling software with online courses. [01:00] Eric made an elaborate webinar and found that people really liked it. [01:17] However, no one bought immediately afterwards. [01:35] Eric was so disappointed, but he decided it would take more work to succeed pitching bundles. [02:04] The feedback he received let him know that he was downplaying his teaching skills too much. [02:15] So, sometimes you need to take a step back and re-jigger things and understand that everything takes time. [02:35] Don’t give up. [03:00] Marketing isn’t easy: you’re not going to get the results you want unless you put in a lot of work. [03:10] It