Marketing School | Digital Marketing | Online Marketing

In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Many Marketing Funnels Do You Need [00:40] ConvertKit and Drift are useful funnels. [00:55] Using too many gets confusing. [01:11] Neil has one marketing funnel. [01:27] He segments inside the funnel, so by segmenting he can pitch offers based on the path the customer follows. [01:44] Even people who love funnels, tend to pare it down to one main funnel. [02:08] With too many funnels, you can easily lose track of things. [02:44] Once you have one advanced funnel, it’s easier to improve upon it. [03:08] Testing and improving on efunnel is better than having multiple, complicated funnels. [03:40] Base your upsells and downsells from the info gained in the first funnel. [03:55] Make your funnel like a “Choose Your Own Adventure”, so it can be personalized to each visitor. [04:25] It’s important to see how people