Marketing School | Digital Marketing | Online Marketing

In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Launch Like Apple [00:44] Apple has a PLF: Product Launch Formula. [01:03] Jumpcut likes to take you through three or four videos over a few days. [01:20] The final one pumps you up to buy. [01:42] Apple creates early buzz. [01:50] There are leaks and rumors. [02:00] They always announce at conferences. [02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product. [03:10] Apple creates scarcity. [03:50] They know how to manufacture a feeding frenzy [04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity. [05:00] Influencers will help you create buzz. [05:13] That's it for today! [05:16] Go to Singlegrain.com/Giveway for a special marketing tool