Marketing School | Digital Marketing | Online Marketing

In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Should do About Pages That Rank But Don't Meet User Intent [00:55] People will bounce really quickly if your page doesn’t meet their needs. [01:26] Go to GSC and look at all the key phrases for which you are getting impressions (not just clicks!). [01:40] These key phrases aren’t keywords, they are problems; people are searching because they are trying to solve a problem. [02:14] If you find that your page is ranking for something it doesn’t entirely cover, you can make content that centers on those search terms. [02:30] Otherwise, you can take a risk and alter the content on the page. You may lose rankings, even though you are changing it to suit the key phrases for which you are ranking. [03:30] Search engines don’t put websites that meet their algorithm requirements a