Marketing School | Digital Marketing | Online Marketing

In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings [00:45] A site has “x” amount of authority. [01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated. [01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts. [02:20] Refer to the Content Reusage Framework. [02:22] A VC named Tomasz Tonguz did a study on the value of temporal content vs. evergreen content. [02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time. [03:25] Focus on writing better content, which will help your rankings. [03:45] The majority of your posts will not generate much traffic. [03:55] 20% of your content will make up 70% of your