Studio Sherpas Podcast

Matt Church shares his revolutionary approach to building a fulfilling business centered around your unique expertise and preferences rather than chasing market opportunities. He explains why the "third choice" of running a practice (not just a job or business) creates more freedom, impact, and alignment with who you truly are. Key Takeaways You have three choices: get a job, start a business, or run a practice – and running a practice around what you know gives you more control and fulfillment Your differentiation comes from preference and selection, not trying to broadcast how special you are to everyone • Work from your essence, expertise, and experience to create something unique without the pressure of being completely different from everyone else The "vacation test" is brilliant: would you go on vacation with your clients? If not, they're probably not your ideal clients About Matt Church Matt Church is one of the world's leading strategic thinkers and speakers, known for helping people prepare for tom