Leading Liberty

Is the paradigm shifting when it comes to campaign communications? If our last election was any indicator, digital outreach is disrupting the status quo in a major way, and no one knows that better than City Councilman Mark Stewart. Mark broke the mold when he won his election without a single piece of direct mail -- on half the budget of his 16-mailer establishment opponent. Now in all fairness, I may be slightly biased here because I had the privilege of working on Mark's campaign, which was a finalist for Campaigns and Elections magazine's award for Best Use of Video on a Social Platform. So here's what you'll learn in this episode of Leading Liberty, recorded in person at Chandler City Hall: 3 things 21st-century campaigns can do instead of direct mail The #1 most important element of a successful campaign The 2 types of video content voters like the most The ONE question prospective candidates need to ask themselves to nail their messaging What voters need to understand to influence their repres