Leading Liberty

Mastering Public Relations for Liberty with the Institute for Justice’s John Kramer

Informações:

Synopsis

Even when we lose the battle, we can still win the war. And no one knows that better than the “merry band of libertarian litigators” at the Institute for Justice. If you’ve ever heard the word “Kelo,” you’ve experienced the power of public relations, but what you might not know is the strategy and philosophy of the man behind it. As Vice President of Communications at IJ, John Kramer has directed the media relations for 6 landmark Supreme Court cases (among many others), 5 of which they won in court, and the other of which they absolutely won in the court of public opinion. He brings an unparalleled depth of experience to the pro-liberty PR table, and I’m thrilled to share his 25 years of communication expertise with the Leading Liberty tribe. So here’s what you’ll learn from “freedom’s PR man” in this awesome episode: How to write compelling headlines, op-eds, and press releases that earn the trust of the public and the press The “PhD” philosophy of public relations (and how you can apply it to your own c