Marni On The Move

Today, I’m joined by an industry visionary who has transformed the way we experience outdoor fitness and media—Robin Thurston, Founder and CEO of Outside Interactive Inc. Robin’s journey is nothing short of inspiring. From his early days as a pro cyclist to becoming a trailblazing entrepreneur, he’s built game-changing platforms that have redefined the way athletes, adventurers, and outdoor enthusiasts track their performance, connect with their communities, and consume media. In this episode, we dive into his evolution from athlete to innovator, starting with the creation of MapMyRide and MapMyRun, which revolutionized fitness tracking before being acquired by Under Armour. We discuss his leadership lessons, the birth of Outside, and his vision for building a media ecosystem that unites outdoor sports, adventure, and wellness. Through Outside Interactive, Robin has brought together iconic media brands like Outside Magazine, Backpacker, Velo, Pinkbike, Trail Runner, Yoga Journal, Triathlete, and Women’s Runni