Word Of Mom Radio

Audience Insight Strategy: 3 Ways Fractional Marketing Decodes What Your Clients Truly WantIs your professional service practice struggling to connect with ideal clients despite quality content and consistent outreach? In this transformative episode, marketing expert SophieZo explores how fractional marketing departments eliminate guesswork and create messaging that genuinely resonates with your target audience.Discover how sophisticated engagement pattern analysis reveals exactly what captures your audience's attention across different formats, topics, and contexts.Learn how strategic testing systematically improves marketing performance by validating what truly drives client action rather than relying on assumptions. Understand how transforming client feedback into marketing strategy bridges the critical gap between how you describe your services and how clients experience their value.This episode reveals why insight-driven marketing isn't just more effective - it's more authentic, connecting directly with